Job Description

Job Title: Digital Marketing Specialist

Location: St Augustine, FL (On-Site)

Employment Type: Full-time

Compensation: $40,000 - $45,000/year

About Us

Pink Stork is a dynamic, growth-focused, women-owned and women-led company dedicated to empowering women at every stage of their wellness journey. 

Job Overview

We are currently seeking an experienced Digital Marketing Specialist to join our growing team and help amplify our brand’s presence online. This role is ideal for someone who is creative, data-driven, and passionate about women's wellness. You’ll be responsible for developing and executing campaigns across various digital platforms to engage our community and drive growth.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, social media, paid ads, and other digital channels
• Manage and grow Pink Stork’s presence on platforms like Meta, Google, Pinterest, and TikTok
• Develop and schedule content in collaboration with our creative team
• Analyze campaign performance and provide actionable insights to improve results
• Manage SEO/SEM efforts to improve website visibility and traffic
• Support influencer and affiliate marketing efforts
• Stay up-to-date on industry trends and platform updates to keep strategies current and effective
• Contribute to product launches and seasonal marketing initiatives

Qualifications

• 2+ years of experience in digital marketing, preferably in e-commerce or consumer goods
• Strong understanding of paid advertising platforms (Google Ads, Meta Ads, etc.)
• Experience with email marketing tools (e.g., Klaviyo, Mailchimp, Shopify)
• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs)
• Proficiency with analytics platforms (Google Analytics, Meta Business Suite)
• Creative mindset with strong writing and content development skills
• Passion for women’s wellness and mission-driven brands

What We Offer:

Benefits Include:

• Paid volunteer time
• Flexible working hours
• 401k with company match
• Paid Time Off & Paid Sick Time
• Parental Leave
• Paid Family Week
• Medical, Dental, and Vision Insurance
• HSA and FSA plans

Faith-Centered Culture: Join a team where honoring God is at the core of everything we do, from our products to our workplace environment. 

Professional Growth: Be challenged to grow personally and professionally in a company that values creativity, innovation, and excellence.

Collaborative Environment: Work in a supportive, team-oriented atmosphere where your ideas are valued, and your contributions make a real difference.

Impactful Work: Help shape the narrative of a brand dedicated to empowering women and making a positive impact in their lives.

Core Values at Pink Stork:

Our core values are the foundation of our company, guiding our culture and shaping our actions:

• Grow or Die: Continuous personal and professional development.
• Urgency: Acting with speed and purpose.
• Entrepreneurial Spirit: Innovation, risk-taking, and adaptability.
• Excellence: Upholding the highest standards in all we do.
• Intentional Energy: Bringing passion to our work for a dynamic environment.
• Critical Thinking: Approaching every challenge thoughtfully and analytically.

Join Our Mission: If you’re looking to challenge the status quo, be pushed to deliver your best work, and contribute to a mission that honors God and supports women in their wellness journey, Pink Stork is the place for you. We invite you to apply and become part of a team that is making a real difference in the world, all while growing and thriving in a fun and energetic environment.

Apply today and help us share Pink Stork’s mission with the world—where faith, wellness, and excellence come together.

Pink Stork is an equal opportunity employer that values diversity. We encourage applications from all backgrounds and experiences.

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