Job Description

Job Description:
Responsibilities:

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns.
• Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it.
• Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders.
• Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results.
• Create presentations showcasing the wins and learnings in email and share with leadership and or stakeholders.

Knowledge and skills:

• Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to self-manage time and meet expected deadlines, completing work on time within hours allocated.
• Knowledge and experience with project management tools, Jira preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.

Technical Skills:

• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms- Responsys, Silver pop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Expertise in troubleshooting code to ensure designs render appropriately across all versions
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Experience with 3rd party email tools such as Litmus, Spark post, Movable Ink, and a working knowledge of how to best use these tools.
• Advanced proficiency in Amp Script or similar personalization language.
• Understanding of SQL is a plus but not required.
• Salesforce certifications are a plus but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

Education:

• Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.

The hourly range for roles of this nature are $40.00 to $50.00/hr. Rates are heavily dependent on skills, experience, location, and industry.


cyberThink is an Equal Opportunity Employer. cyberThink, Inc.

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