Job Description

Purpose of position: To lead the PR team in designing and implementing marketing strategies that cultivate brand awareness for our diverse clientele. 

Essential Functions: (must be able to perform these functions, with or without a reasonable accommodation).

Director Duties:

• Recruits, interviews, and hires PR specialists as needed.

• Supervises PR specialists including providing assistance and mentoring, coordinating time off, and providing feedback on work performance.

• Oversees the progress of the team to ensure goals are met in a timely manner.

• Coordinates collaborative meetings with PR specialists and members of various departments to review client accounts and progress.

Public Relations Duties: 

• Identifies new business targets and leads, converting clients as necessary. 

• Identifies opportunities to grow business with existing clients.

• Drives the overall strategy including media relations, partnerships, and events for client accounts.

• Leads the writing and managing of new business pitches.

• Provides insights and ideas, brainstorms, and creates innovative campaigns with the team.

• Develops supplier relationships and partner relationships.

• Develops client rapport and builds relationships.

• Keeps up with current news agendas and developments within industry including following social media, influencers, and digital marketing trends. 

• Develops and maintains excellent media contacts across the media spectrum.

• Ensures account profitability while ensuring clients’ expectations are met.

• Acts as an ambassador for the agency and supports the internal PR and marketing endeavors of the agency.

• Organizes mid to large PR events staying within client’s budget.

• Identifies new marketing opportunities for the agency and keeps abreast of competition to stay ahead of the curve.

• Keeps accurate record of time spent on client projects.

Skills, knowledge and abilities: (these are required to enable job holder to perform the essential functions of the job).

• Must be able to effectively collaborate with other team members to understand and deliver client needs.

• Must have a keen eye for story angles and developing a compelling media timeline.

• Must be politically sensitive with the ability to work with all affiliations in diverse work environments.

• Ability to network and form strategic partnerships, bringing in new and exciting ideas.

• Must be financially adept with the ability to work within client budgets and offer alternative solutions if necessary.

• Must exhibit strong proficiency in the use of Microsoft Office software. 

• Must possess solid news judgement in both traditional media and new media.

• Must have a strong network of contacts/writers across a variety of topics.

• Must have working knowledge of video editing, audio editing and limited experience in creating digital files for social media, non-traditional media, etc.

• Must be familiar with media valuation reporting.

• Must be willing to travel and work additional hours outside of the normal 9 to 5.

• Ability to handle multiple tasks, prioritize and effectively work under pressure and meet deadlines.

• Must have excellent reading, writing, proofreading, and communication skills with English being primary language. 

• Must be able to make decisions with little supervision when necessary to meet clients’ needs. 

• Must be able to use hands, fingers and wrists, repetitively, using a computer keyboard and other office equipment.

• Must be able to see and hear with or without the use of lenses or aids. 

Experience and Education Requirements: 

Bachelor’s Degree in marketing, communications, or related field. 8 – 10 years experience working in Public Relations with prior supervisory experience a plus. Prior experience organizing mid to large size events for clients.

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